Business Communication Essay Example | Topics and Well Written Essays - 1250 words

Business Communication - Essay causeThe goal of the family is sustainable growth reflected in consistency and profits. In order to achieve its goals, the company need commitment to accelerate efficiency, reduce cost, focus on potential markets and implement efficient decision-making and performance processes. One of the greatest ch eitherenges the company is faces is that the beer industry is in its mature competitive stage. In the beer industry, 37% of American adults be beer drinkers. Furthermore, it is the widely purchased hot drink with a projected steady growth. The beverage is enjoyed by all types of consumers. Competition from other competitors is immensely strong. Every company tries to strengthen their global position. Some of Heinekens rivals are InBev and Grupo Modelo. To cope with the stiff competition most companies, sorted to merging and acquisition. For example South African PLC unify with Miller, and Molson was acquired by Coors. In 2004, InterBrew merged with Am bev and later acquired Anheuser-Busch. Heineken has to ensure that it is well presented globally. It became the first company in ecumenic distribution of its products aided with strategically placed warehouses. In its operations, small brewers were acquired that made it the biggest beer maker in east Europe. With umteen brewers across the world, the company has the strength of shipping its products to local areas with minimum costs. Through the acquisition of many breweries, it managed to spread it label. The company decided not to advertise its product on TV in UK from the division 2006. This parley strategy is challenging because most corporations used media to reach homes of millions (Lin, no date). spot 2 paygrade of corporate communication Is the communication strategy chosen by Heineken a creative corporate communication? The strategy was a right one. The aim of corporate communication is to pass your message across to clients, face staff as well as to the stakeholder s. The message preached is the starting point of discussion within the organization, and a message can be communicated through many options. The point of argument for Heineken was that TV channels cannot efficaciously reach tar attracted market because they are many. The company sought for better alternatives that were adequate and hard-hitting than TV adverts (Aashwin 2005). Heineken became sponsors of Heineken European Cup in rugby union and European Champions League through Amstel beer. Through this strategy, the company would operate exposure on TV with a target of reaching its consumers. This mode of approach looks more effective than blanket TV adverts. Creativity in reaching its global market puts it ahead of its competitors. Through this sponsorship program, customers get associated with the product of the organization. Heineken incorporated other efficient ways of communication. Communication is conveyed through mission statement, packaging, logos, livery, endorsement an d straplines. Part 3 Legislation Communication policy is involve by organizations because it provides guidelines managers should use in daily communication with employees, stakeholders and customers. Guidelines are also issued on company spokesperson and rights of employees. A clear definition of operational methods is required because they are used in marketing and influence physical design of markets and regulations. Factors to be considered when developing