Crocs Marketing Plan - 14993 Words

CROCS STAYING AHEAD OF THE COMPETITION Date of Publication: November 8th 2011 CROCS STAYING AHEAD OF THE COMPETITION Marketing Plan University of Applied Sciences – Amsterdam 2011 Page 1 of 50 CROCS STAYING AHEAD OF THE COMPETITION 1. Executive summary Born in Boulder, Colorado as a simple, comfortable boat shoe, today Crocs footwear can be found across the globe. With distinct collections, Crocs offers colorful, lightweight comfort that lasts long and can be worn during all seasons in a year. All Crocs shoes are uniquely designed and manufactured using the Croslite technology. Each pair of Crocs has the soft, comfortable, nonmarking and odor-resistant qualities that Crocs wearers know and love. For a long time Crocs†¦show more content†¦8 3.2.3 Social Cultural ......................................................................................................................... 9 3.2.4 Technological .......................................................................................................................... 9 3.2.5 Political/Legal ......................................................................................................................... 9 3.3 Customer Profile................................... ....................................................................................... 10 3.4 Competitor analysis ..................................................................................................................... 13 3.3.1 Direct .................................................................................................................................... 13 3.3.2. Indirect ................................................................................................................................ 17 Conclusion ..................................................................................................................................... 18 3.5 Competitive Advantage Challenges ......................................................................................... 19 4. Internal analysisShow MoreRelatedMcdonalds Marketing Plan3867 Words   |  16 PagesMARKETING PLANS Submitted to Miss Conchita Fonseca on 16th February 2010 Written by Sabeen Irfan (3572122) Boram Lim (3524085) Jacob Alex (3378172) Dhinelka Chandrabharathi (3707635) Executive Summary The report highlights various marketing aspects of one of the most successful brands in the world, McDonald’s. The introduction provides an overview about how the company came into being and how it turned into an international franchising corporation starting from being just a local burgerRead MoreRotem742 Words   |  3 PagesCrocs, Inc. headquarters 7477 E. Dry Creek Pkwy. Niwot,  CO, 80503  United States (303) 848-7000 http://www.crocs.com Feb 20, 2007 Dr. Miri Renert Head of the English Department The College of Management - Academic Studies (COMAS) 7 Yitzhak Rabin Blvd.   Rishon LeZion  7502501   Israel RE: Crocs marketing mix and SWOT analysis Dear Dr. Renert, In response to your letter, here is information about Crocs marketing mix, SWOT analysis, challenges and an alternative strategy. OurRead MoreCrocs 4p830 Words   |  4 PagesIntroduction This is an E-marketing report of Crocs Inc. (a designer, manufacturer and retailer of footwear). In this paper, Crocs’s current E-marketing strategy and the current position of the company will be analyzed. 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[write a brief description first].Read MoreCrocs Case Study1443 Words   |  6 PagesCrocs made a splash in 2003 when they introduced their funny looking, brightly colored, plastic clogs that the whole family could wear (Hoyt Silverman, 2008). By 2007, the company reported $847 million in revenues (von Briesen, 2009). From preschoolers to doctors, these shoes appealed to a vast array of consumers. The reason for Crocs’ success over the past few years can be attributed to their value chain strategy in which customers ultimately had the power (Robbins Coulter, 2009). Value chainsRead MoreEssay Value Chain Management - Crocs Case Study1257 Words   |  6 PagesCrocs splashed onto the scene in 2002 with brightly colored plastic shoes that the whole family could wear. From preschoolers to doctors, these shoes appealed to a vast array of consumers. The reason for Crocs’ success can be attributed to their value chain development. Value chains exist to enhance value created at every step of the manufacturing process, from raw materials to final product disposal or reuse (â€Å"Value Chain,† n.d.). The sequence of this chain gives the customer high value for a lowRead MoreHoley Soles1317 Words   |  6 Pagescompetitor, Crocs. By mid-2007, Crocs sales were 33 times the sales of Holey Soles. Holey Soles has a revenue target of $40 million by 2009, and to achieve this target, they will need to focus on the issues surrounding their company and hindering its growth. We have decided that the core issue surround the company is how to reach the goal of $40 million. They need to address the possible alternatives of either expanding into other products besides footwear, implementing a more aggressive marketing strategyRead MoreWhat Are Crocs Core Competencies?1448 Words   |  6 PagesMy fellow students and I were asked to answer four questions related to the Stanford Graduate School of Business Case: GS-57. The Case title â€Å"CROCS (A): REVOLUTIONIZING AN INDUSTRY’S SUPPLY CHAIN MODEL FOR COMPETITIVE ADVANTAGE† presents how the Crocs Company changed the footwear industry. The following is the questions and answers relative to this assignment. 1. What are Croc’s core competencies? Investopedia defines core competencies as â€Å"the main strengths or strategic advantages of a businessRead MorePersonal Statement : Right Bank Babies1525 Words   |  7 Pagesstinky feet dipped in mud pies. When it comes to summertime there is no denying the beautiful sunshine and relaxing nights in the yard, but it also means more messy children. Fortunately, with so many wonderful companies such as Right Bank Babies and Crocs, mothers and fathers have less worrying to do about having children that look muddled and disheveled at those family barbeques or summer festivals. If you purchase these brands, your children will look fashionable and clean at any upcoming summer eventRead MoreEssay about Crocs Case Study1385 Words   |  6 Pagesbusinesses and the footwear industry is no exception. Datamonitor’s profile of the industry estimates that in 2008 the global footwear market was valued at $196.6 billion and projects that figure to grow to 232.1 billion by 2013. How can firms such as CROCS or ECCO succeed in this global market? Datamonitor points out that this industry is highly competitive and that rivalry between firms is strong. A key success factor for the footwear industry is the successful development and management of a profitable